![]() William Carrillo of Ledger Bennett doesn’t think it’s solely down to the fact videos attract more attention in a crowded feed.Ĭarrillo thinks it’s because “Facebook as a company, is pushing to be a video-first platform and often prioritizes video assets to align with that mindset. Remember how we discussed the theory behind video-based ads? See also: Facebook Video Ads: 26 Practices For Driving Conversions A boost of CTR by 2-3x We have found our clients to have 20 to 30% more conversions when utilizing video over images when it comes to Facebook ads.” Stevenson says: “We have found that videos exponentially drive clicks over images when it comes to Facebook ads. …So much so that “in one particular case for one of our fitness-related clients, an image ad for a product received 777 link clicks, whereas a video for the same product received 1432 link clicks - almost double.” An increase of conversions by 20-30%ĬlearPivot‘s Chantelle Stevenson is another marketer raving about the results video-based ads have generated. Malin Wijenayake, a Paid Ads Specialist on the team at seoplus+, says: “Video ads typically trump image ads in terms of engagement”. These three businesses have seen incredible results from their video-based campaigns. It’s all well and good to know the justification behind video-based Facebook ads performing well.īut you want to know what ‘well’ means–and whether the results they’re generating will be on-par (or beat!) those you’re already seeing, right? A video grabs more attention and causes people to focus more on the video.” James Marques of Iconic Genius agrees: “In most cases, people can digest a photo in a second or two. Related: 16 Ways to Increase Your Average Video Engagement Capitalizing on this with engaging video content to back it up is key.” Track your video engagement rate on Facebook with this social media dashboard. With videos, you inherently have an extra second to grab the user’s attention. He says: “As consumers, we’ve gotten better at digesting content while scrolling, making it easier to scroll through images without giving the posts the time of day. Support & Digital Marketing, who believes the benefits boil down to the fact “videos force scrolling users to stop and pay an extra second of attention to the post before understanding the gist.” ![]() “Video content by far generates more engagements with our users”, says Taylor Hurff of 1SEO I.T. Image Ads: Which Works for Your Audience?Īdditionally, SMBs polled in this study on Facebook ads performance say video ads have been the most effective for them.īut why do videos tend to perform better? These marketers have one strong theory. How Effective Are Image-Based Facebook Ads?.5 Effective Ways to Maximize Your Videos on Facebook for Better Results.Do Video Ads Perform Better on Facebook?.We wanted to drill down and see whether image-based ads are still driving engagement, or whether emerging video trends have impacted the success rate of video-based Facebook ads. But, is one more effective than the other? Not only to reach more of their following but to reach the larger market, too.īut, just like any advertising campaign, crafting an effective Facebook ad that actually reaches your audience isn’t luck–it’s the result of testing.įrom ad creative to call-to-action copy, it all needs careful consideration (and testing) in order to maximize the potential of every campaign.Īnd when it comes to ad creative, the image–and more recently the video–is often the star of the show. This is why so many brands advertise on Facebook. $0/month, no credit-card required, free-forever version Free SignupĦ2% of marketers find Facebook to be the most important social media channel for their business–yet content organically posted to Facebook Pages only reach about 16% of fans.API Documentation How to connect your tools and data to Databox.Help center Need help using Databox? Here are resources to get you started.Training Courses Take control of your company’s performance with our free course on the Predictable Performance Methodology.Dashboard Examples Hundreds of dashboard templates to help you start tracking performance.Become a Partner Learn how your business can become a Databox Partner.Partner Directory Work directly with a Databox Partner.Become a contributor Participate in our reports and get to showcase your expertise and business to a massive community.Newsletter: Move The Needle Improve your company’s performance with our best insights, benchmarks, and trends.Podcast: Metrics & Chill Drive predictable growth every year with lessons from proven B2B leaders. ![]() ![]()
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